{"id":2434,"date":"2017-06-28T10:00:39","date_gmt":"2017-06-28T08:00:39","guid":{"rendered":"https:\/\/rsc.fuerte-group.com\/fuerte-group-2016-csr\/"},"modified":"2024-05-04T15:27:39","modified_gmt":"2024-05-04T13:27:39","slug":"fuerte-group-2016-csr","status":"publish","type":"post","link":"https:\/\/rsc.fuerte-group.com\/en\/fuerte-group-2016-csr\/","title":{"rendered":"FUERTE GROUP HOTELS PRESENTS ITS 2016 CSR REPORT"},"content":{"rendered":"<p><strong>The Andalusian hotel group, this year celebrating its 60th anniversary, has become consolidated as one of our country<\/strong>\u2019<strong>s most sustainable hotel chains by reducing its carbon footprint by 16.22% between 2013 and 2016<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>In 2016 the chain invested 117,907 euros in training for 1,674 people, and the Fuerte Foundation, through which the group<\/strong>\u2019<strong>s social activities are channelled, donated over 74,000 euros to the development of 20 social projects<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>29<sup>th<\/sup> June 2017. <a href=\"http:\/\/www.fuerte-group.com\/\" target=\"_blank\" rel=\"noopener\">Fuerte Group Hotels<\/a>, which celebrates its <strong>60th anniversary this year<\/strong>, has just published its <strong><a href=\"http:\/\/www.fuertehoteles.com\/pdf\/rsc\/memoria-RSC-ffhh-2016_en.pdf\" target=\"_blank\" rel=\"noopener\">Corporate Social Responsibility Report<\/a><\/strong> for <strong>2016<\/strong>. The group includes data in this report that confirm its current <strong>position<\/strong> as one of the <em>most sustainable hotel chains in our country<\/em>. As well as having achieved substantial <strong>carbon footprint<\/strong> <strong>reductions<\/strong>, with <strong>gas emissions<\/strong> into the atmosphere from its hotels dropping from <strong>13.56%<\/strong> in 2013 to <strong>11.36%<\/strong> in 2016 (-16.22%), the chain\u2019s <strong>7 establishments<\/strong> (6 hotels a 1 apartment complex) have <strong>recycled<\/strong> a total of <strong>77,607 kilos of waste<\/strong>, including <em>paper, cardboard, packaging, glass, aluminium and vegetable oil<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Similarly, it is worth placing an emphasis on the chain\u2019s <strong>good working environment, <\/strong>as according to the submitted report, <strong>80.9%<\/strong> of its <strong>workforce<\/strong> state that they feel <strong>happy<\/strong> with their jobs. Part of this <strong>satisfaction <\/strong>is the result of the <strong>investment<\/strong> that Fuerte Group Hotels made last year to improve the <strong>training<\/strong> of its workforce, allocating <strong>117,907 euros<\/strong> to allow <strong>1674 people<\/strong> to benefit from <strong>16,819 hours of training<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31037\" src=\"https:\/\/rsc.fuerte-group.com\/wp-content\/uploads\/2022\/11\/objetivo-desarrollo-sostenible-2.jpg\" alt=\"2016 CSR - sustainable development objective\" width=\"640\" height=\"420\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another significant chapter is the one related to <strong>social actions<\/strong>, channelled through the <a href=\"http:\/\/www.fundacionfuerte.org\/\" target=\"_blank\" rel=\"noopener\">Fuerte Foundation.<\/a> The main <strong>aim<\/strong> of this foundation is to improve the <strong>quality of life<\/strong> of people with special needs from underprivileged groups, as well as to promote <strong>local culture<\/strong>. <strong>Over 74,000 euros <\/strong>were set aside for this purpose, which allowed over <strong>20 cultural, educational and social projects<\/strong> to be implemented, such as <em>training for unemployed women<\/em> to ease their transition into the working environment, <em>literacy support for girls<\/em> in a primary school in Jamaica, and participation in numerous <em>drug abuse prevention programmes<\/em>, among many other projects.<\/p>\n<p>&nbsp;<\/p>\n<p>In other areas, continuing with its commitment to <strong>activate the economies<\/strong> of the destinations where it operates, in 2016 Fuerte Group Hotels increased the number of <strong>local employees<\/strong> working at its hotels from <strong>90%<\/strong> to <strong>92%<\/strong>, and<strong> increased purchases<\/strong> made from <strong>local suppliers by 23.6% between 2015 and 2016. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In terms of <strong>guests<\/strong>, of whom <strong>32<\/strong>% were <strong>German<\/strong>, <strong>26% Spanish<\/strong> and <strong>12% British<\/strong>, <strong>an increase was seen in satisfaction rates,<\/strong> with improvements in the chain\u2019s <strong>online satisfaction rate<\/strong> from <strong>89.2% <\/strong>in 2015 to <strong>90%<\/strong> in 2016. New markets, such as The Netherlands and Ireland, have had an <strong>influence<\/strong> on the increase in <strong>average occupancy<\/strong>, which stood at 75.61% in 2016, as tourists from each of these countries now account for <strong>4% apiece<\/strong> of the chain\u2019s total guests; the Belgian market accounts for <strong>3%<\/strong> and the French, Swiss and Austrian markets each account for <strong>2%<\/strong>, respectively. Almost <strong>18%<\/strong> of Spanish guests are from <em>Madri<\/em>d; <strong>11%<\/strong> from the Andalusian province of <em>Seville<\/em> and <strong>10%<\/strong> from the province of <em>Malaga<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuerte Group Hotels is still committed to social networks and has been able to <strong>improve its stats, <\/strong>rounding off the year with a total of <strong>29,231<\/strong> followers on <strong>Facebook<\/strong>, <strong>7,161<\/strong> on <strong>Twitter<\/strong> and <strong>1,948<\/strong> on <strong>Instagram<\/strong>. The <strong>icing on the cake<\/strong> of the financial year was the haul of recognitions won by almost all of the group\u2019s hotels, and the award of the <strong>ABC Corporate Track Record Prize<\/strong> to the chain. This prize brings an even sweeter taste to our mouths, as it coincides with celebrations to mark the group\u2019s <strong>60th anniversary<\/strong> this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Andalusian hotel group, this year celebrating its 60th anniversary, has become consolidated as one of our country\u2019s most sustainable hotel chains by reducing its carbon footprint by 16.22% between 2013 and 2016 \u00a0 In 2016 the chain invested 117,907 euros in training for 1,674 people, and the Fuerte Foundation, through which the group\u2019s social &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/rsc.fuerte-group.com\/en\/fuerte-group-2016-csr\/\"> <span class=\"screen-reader-text\">FUERTE GROUP HOTELS PRESENTS ITS 2016 CSR REPORT<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[74],"tags":[79],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","tag-environment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - 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