{"id":2503,"date":"2019-07-03T07:19:15","date_gmt":"2019-07-03T05:19:15","guid":{"rendered":"https:\/\/rsc.fuerte-group.com\/staff-ambassador-en\/"},"modified":"2024-05-04T15:24:45","modified_gmt":"2024-05-04T13:24:45","slug":"staff-ambassador-en","status":"publish","type":"post","link":"https:\/\/rsc.fuerte-group.com\/en\/staff-ambassador-en\/","title":{"rendered":"Fuerte creates the figure of \u2018staff ambassador\u2019 to promote its hotels on social media"},"content":{"rendered":"<p><strong>Through this initiative, the chain seeks to convey its slogan \u201cWe are your Sun\u201d, using an in-house representative who unites some of the most representative attributes of the hotel chain\u2019s Andalucian character: proximity, joy, fun and fluidity.<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Cristina L\u00f3pez, the Group\u2019s Contracting Executive, is the star of the videos that, from today onwards, will depict the experiences that guests can enjoy at Fuerte Hotels and the wonderful destinations that they are located in.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45532\" src=\"https:\/\/rsc.fuerte-group.com\/wp-content\/uploads\/2022\/11\/we-are-your-sun.jpg\" alt=\"We are your Sun - Staff Ambassador\" width=\"640\" height=\"420\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>03 July 2019. Social media has become an excellent platform for direct and indirect sales, and an incredible means of promotion, using which customers are increasingly likely to choose the destination of their next holiday. Aware of this, <a href=\"https:\/\/www.youtube.com\/watch?v=2Lg9lvp4Dbg\" target=\"_blank\" rel=\"noopener\"><strong>Fuerte Hotels<\/strong><\/a> the Group has wanted to enhance its online presence with the creation of the \u2018<strong>Staff Ambassador\u2019<\/strong> at the chain; this in-house figure boasts great knowledge of 2.0 tools and the <strong>attributes<\/strong> that are most representative of the <strong>Andalucian character<\/strong>: proximity, joy, fun and fluidity.<\/p>\n<p>Thanks to this, and her immense knowledge of the Group\u2019s hotels in Malaga, Cadiz and Huelva, the new \u2018Staff Ambassador\u2019 Cristina L\u00f3pez (@cristinnalpez), who previously served as the Contracting Executive, stars in a new series of videos recorded by Fuerte Hotels, inviting us to experience the Southern way of life and how guests can enjoy a wonderful holiday at any of the chain\u2019s establishments.<\/p>\n<p>Becoming a <strong>guest<\/strong>, Cristina visits the facilities at different hotels explaining the sensation that the slogan \u201cWe are your Sun\u201d awakens in her, and the emotions guests can expect when visiting any of the most picturesque <strong>destinations <\/strong>across Andalusia where the hotels are located.<\/p>\n<p>The <strong>videos<\/strong>, which last around <strong>3 minutes<\/strong>, will be released progressively from today through to September via Fuerte Hotels\u2019 profiles on <strong><a href=\"http:\/\/www.facebook.com\/HotelesFuerte\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> <\/strong>and <strong><a href=\"https:\/\/www.instagram.com\/fuertehoteles\/?hl=es\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/strong>. The first hotel she will be visiting is <strong>Fuerte Estepona<\/strong> (Malaga). You can watch the video <strong><a href=\"https:\/\/www.youtube.com\/watch?v=2Lg9lvp4Dbg\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through this initiative, the chain seeks to convey its slogan \u201cWe are your Sun\u201d, using an in-house representative who unites some of the most representative attributes of the hotel chain\u2019s Andalucian character: proximity, joy, fun and fluidity.\u00a0 Cristina L\u00f3pez, the Group\u2019s Contracting Executive, is the star of the videos that, from today onwards, will depict &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/rsc.fuerte-group.com\/en\/staff-ambassador-en\/\"> <span class=\"screen-reader-text\">Fuerte creates the figure of \u2018staff ambassador\u2019 to promote its hotels on social media<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - 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