{"id":2561,"date":"2016-01-11T09:35:53","date_gmt":"2016-01-11T08:35:53","guid":{"rendered":"https:\/\/rsc.fuerte-group.com\/chaine-hotel-plus-influent-twitter\/"},"modified":"2024-05-04T15:29:55","modified_gmt":"2024-05-04T13:29:55","slug":"chaine-hotel-plus-influent-twitter","status":"publish","type":"post","link":"https:\/\/rsc.fuerte-group.com\/fr\/chaine-hotel-plus-influent-twitter\/","title":{"rendered":"Fuerte Hoteles r\u00e9affirme son positionnement comme cha\u00eene h\u00f4teli\u00e8re d’andalousie la plus influente sur Twitter"},"content":{"rendered":"

La soci\u00e9t\u00e9, qui actuellement comporte 5 h\u00f4tels de vacances et 2 complexes d’appartements \u00e0 louer, occupe le poste num\u00e9ro 15 en Espagne des cha\u00eenes espagnoles qui triomphent sur Twitter, selon l’\u00e9tude Top50 \u00e9labor\u00e9e par le journaliste Fernando Gallardo.<\/strong><\/p>\n

En outre, la cha\u00eene a termin\u00e9 2015 avec des augmentations majeures du nombre de fans sur ses pages Facebook.<\/strong><\/p>\n

Marbella, le 11 janvier 2016. L’un des aspects auxquels la cha\u00eene Fuerte Hoteles<\/a> a donn\u00e9 le plus d’importance au cours de l’ann\u00e9e qui vient de s’achever a \u00e9t\u00e9 la consolidation de sa strat\u00e9gie sur les r\u00e9seaux sociaux<\/strong>, \u00e9l\u00e9ment qui a d\u00e9j\u00e0 port\u00e9 ses premiers fruits, comme elle a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour la deuxi\u00e8me ann\u00e9e<\/strong> cons\u00e9cutive comme la soci\u00e9t\u00e9 h\u00f4teli\u00e8re andalouse la plus influente sur Twitter, <\/strong>selon l\u2019\u00e9tude Top50 des cha\u00eenes espagnoles<\/a> qui triomphent sur Twitter, \u00e9labor\u00e9e par le journaliste Fernando Gallardo<\/strong>.<\/a><\/p>\n

Ce m\u00eame rapport place le groupe de Marbella, qui a termin\u00e9 l’ann\u00e9e 2015 avec 30 % en plus d’abonn\u00e9s qu’en 2014, \u00e0 la 3e<\/sup><\/strong> place selon le classement Klout de l’influence sur les r\u00e9seaux sociaux\u2009; dans le Top10<\/strong> selon le pourcentage d’abonn\u00e9s actifs<\/strong>, avec 57 %<\/strong>\u2009; et \u00e0 la 15e<\/sup><\/strong> place au niveau global au sein du classement national.<\/p>\n

\"Hotel
Hotel Fuerte Marbella<\/figcaption><\/figure>\n

En pariant aussi sur Facebook\u00a0:<\/strong><\/p>\n

Tout au long de l’ann\u00e9e 2015 Fuerte Hoteles<\/strong> a aussi annonc\u00e9 des nouveaut\u00e9s<\/strong> majeures sur ses pages Facebook<\/a>, en publiant ses contenus en espagnol et en anglais, en utilisant les \u00ab\u00a0Pages globales\u00a0\u00bb de ce r\u00e9seau social,<\/span> et en cr\u00e9ant une nouvelle page pour l’h\u00f4tel ciblant<\/strong> les adultes l’Am\u00e0re Marbella Beach Hotel<\/a>, ancien membre de la cha\u00eene Fuerte Hoteles \u2013 Fuerte Miramar <\/em>\u2013, dans les deux langues aussi. Tout cela a engendr\u00e9 un accroissement<\/strong> de 29 % <\/strong>du nombre d’abonn\u00e9s<\/strong>, qui \u00e0 la fin de l’ann\u00e9e 2015 a atteint le chiffre global de 22 775<\/strong>.<\/p>\n

Informer et humaniser\u00a0: objectif prioritaire de la strat\u00e9gie sur les r\u00e9seaux sociaux\u00a0<\/strong>:<\/strong><\/p>\n

Selon Jos\u00e9 Antonio Romero Villalobos<\/strong>, E-commerce manager de Fuerte Hoteles, \u00ab\u00a0toutes les actions de Fuerte Hoteles sur les diff\u00e9rents r\u00e9seaux sociaux partagent un double objectif\u00a0: d’une part, informer au sujet de l’offre touristique dans nos h\u00f4tels et des destinations andalouses o\u00f9 ils sont situ\u00e9s, et, d’autre part, le faire par le biais des \u00e9motions et des exp\u00e9riences v\u00e9cues, afin d’humaniser notre marque\u00a0\u00bb.<\/em> \u00c0 ce sujet, il ajoute\u00a0: \u00ab\u00a0pour nous, il est vital de toujours r\u00e9pondre \u00e0 nos clients et abonn\u00e9s, en effet, gr\u00e2ce \u00e0 cela nous voulons montrer quel est le service chaleureux et familial que garantissent tous nos \u00e9tablissements\u00a0\u00bb. <\/em>Cela a \u00e9t\u00e9, en partie, \u00ab\u00a0ce qui<\/em> nous a permis d’obtenir un aussi bon classement Klout de notre influence sur les r\u00e9seaux sociaux, tout comme le fait que plus de la moiti\u00e9 de nos abonn\u00e9s sur Twitter sont actifs, ce qui nous comble d’orgueil et nous motive pour continuer \u00e0 consolider notre strat\u00e9gie sur les r\u00e9seaux sociaux pendant l’ann\u00e9e 2016\u00a0\u00bb.<\/em><\/p>\n

\u00c0 propos de Fuerte Hoteles<\/strong>\u00a0:<\/p>\n

La cha\u00eene Fuerte Hoteles fait partie du Groupe El Fuerte, une entreprise familiale andalouse fond\u00e9e en 1957 par Jos\u00e9 Luque Manzano. Apr\u00e8s l’ouverture cette ann\u00e9e-l\u00e0 de l’h\u00f4tel Fuerte Marbella, qui fut le premier \u00e9tablissement h\u00f4telier de Marbella et le premier h\u00f4tel de vacances d’Espagne \u00e0 obtenir le label de qualit\u00e9 ISO 9002, la soci\u00e9t\u00e9 a poursuivi son expansion jusqu’\u00e0 atteindre son portfolio actuel int\u00e9gr\u00e9 par 5 h\u00f4tels de vacances 4 \u00e9toiles et 2 complexes d’appartements \u00e0 louer, tous situ\u00e9s en Andalousie (\u00e0 Malaga, Cadix et Huelva). Fuerte Hoteles est connu pour sa strat\u00e9gie de d\u00e9veloppement durable, qui vise \u00e0 r\u00e9duire l’impact sur le milieu naturel\u2009; \u00e0 promouvoir les traditions et les coutumes locales, surtout d’un point de vue gastronomique et socio-culturel et \u00e0 r\u00e9aliser une gestion \u00e9thique et transparente.<\/p>\n","protected":false},"excerpt":{"rendered":"

La soci\u00e9t\u00e9, qui actuellement comporte 5 h\u00f4tels de vacances et 2 complexes d’appartements \u00e0 louer, occupe le poste num\u00e9ro 15 en Espagne des cha\u00eenes espagnoles qui triomphent sur Twitter, selon l’\u00e9tude Top50 \u00e9labor\u00e9e par le journaliste Fernando Gallardo. En outre, la cha\u00eene a termin\u00e9 2015 avec des augmentations majeures du nombre de fans sur ses …<\/p>\n

Fuerte Hoteles r\u00e9affirme son positionnement comme cha\u00eene h\u00f4teli\u00e8re d’andalousie la plus influente sur Twitter<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[103],"tags":[104,49,106],"class_list":["post-2561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salle-de-presse","tag-dernieres-nouvelles","tag-grupo-el-fuerte","tag-prix"],"acf":[],"yoast_head":"\nFuerte Hoteles r\u00e9affirme son positionnement comme cha\u00eene h\u00f4teli\u00e8re d'andalousie la plus influente sur Twitter - Fuerte Group Hotels - Sustainability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rsc.fuerte-group.com\/fr\/chaine-hotel-plus-influent-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuerte Hoteles r\u00e9affirme son positionnement comme cha\u00eene h\u00f4teli\u00e8re d'andalousie la plus influente sur Twitter - Fuerte Group Hotels - Sustainability\" \/>\n<meta property=\"og:description\" content=\"La soci\u00e9t\u00e9, qui actuellement comporte 5 h\u00f4tels de vacances et 2 complexes d’appartements \u00e0 louer, occupe le poste num\u00e9ro 15 en Espagne des cha\u00eenes espagnoles qui triomphent sur Twitter, selon l’\u00e9tude Top50 \u00e9labor\u00e9e par le journaliste Fernando Gallardo. 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