{"id":2565,"date":"2015-12-01T12:28:34","date_gmt":"2015-12-01T11:28:34","guid":{"rendered":"https:\/\/rsc.fuerte-group.com\/nouvelle-marque-amare\/"},"modified":"2024-05-04T15:30:02","modified_gmt":"2024-05-04T13:30:02","slug":"nouvelle-marque-amare","status":"publish","type":"post","link":"https:\/\/rsc.fuerte-group.com\/fr\/nouvelle-marque-amare\/","title":{"rendered":"Le Groupe El Fuerte cr\u00e9e une nouvelle marque ciblant les adultes : am\u00e0re"},"content":{"rendered":"

Le premier \u00e9tablissement dont la promotion va \u00eatre effectu\u00e9e sous cette nouvelle enseigne est l’ancien Fuerte Miramar, qui s’appelle d\u00e9sormais l’Am\u00e0re Beach H\u00f4tel.<\/strong><\/p>\n

Marbella, le 23 novembre 2015 Le Groupe El Fuerte<\/a>, propri\u00e9taire de Fuerte Hoteles<\/a>, vient d’annoncer la cr\u00e9ation <\/strong>d’une nouvelle marque<\/strong> ciblant les adultes\u00a0<\/strong>: Am\u00e0re. Le premier h\u00f4tel de cette nouvelle marque, l’Am\u00e0re Marbella Beach H\u00f4tel<\/a>, est le r\u00e9sultat de la r\u00e9novation totale de l’h\u00f4tel Fuerte Miramar<\/strong>, situ\u00e9 juste en bord de plage <\/strong>et \u00e0 proximit\u00e9 du centre historique<\/strong> de Marbella<\/p>\n

Alors que Fuerte Hoteles<\/strong> cible tous les segments<\/strong> du march\u00e9, les \u00e9tablissements propos\u00e9s sous la nouvelle marque Am\u00e0re<\/strong> sont sp\u00e9cialis\u00e9s dans une offre<\/strong> pour les couples<\/strong> et les groupes d’amis<\/strong> souhaitant profiter de calmes <\/strong>vacances dans un cadre exclusif<\/strong> et sophistiqu\u00e9<\/strong>, qui se distingue par ses services gastronomiques<\/strong>, ses \u00e9v\u00e9nements sp\u00e9ciaux et ses soins sant\u00e9 et beaut\u00e9<\/strong>, parmi d’autres aspects.<\/p>\n

Selon le directeur g\u00e9n\u00e9ral de Fuerte Hoteles, Jos\u00e9 Luque Garc\u00eda<\/strong>\u00a0: \u00ab\u00a0avec cette initiative, nous avons voulu r\u00e9pondre aux besoins du march\u00e9 qui, de plus en plus, sollicite la prestation de services de grande qualit\u00e9 et adapt\u00e9s, concr\u00e8tement, \u00e0 leurs go\u00fbts. Ainsi, nous pourrons offrir deux produits diff\u00e9renci\u00e9s dans une m\u00eame destination, l’un ciblant tous les publics et l’autre pens\u00e9 pour les adultes\u00a0\u00bb.<\/em><\/p>\n

\"Am\u00e0re<\/a>
Am\u00e0re Beach<\/figcaption><\/figure>\n

L’Am\u00e0re Marbella Beach H\u00f4tel, un h\u00f4tel recommand\u00e9 aux adultes\u00a0:<\/strong><\/p>\n

L’h\u00f4tel <\/strong>qui a \u00e9t\u00e9 choisi pour repr\u00e9senter ce nouveau concept est celui qui \u00e9tait jusqu’alors le Fuerte Miramar (Marbella, Malaga), qui a pris le nom d’Am\u00e0re Marbella Beach H\u00f4tel<\/strong>.<\/p>\n

Apr\u00e8s sa r\u00e9novation, cet h\u00f4tel de 236 chambres<\/strong> a incorpor\u00e9 plusieurs services<\/strong> qui font de lui l’endroit id\u00e9al<\/strong> pour les adultes<\/strong>, en particulier son nouveau Spa commercialis\u00e9 par l’exclusive marque Germaine de Capuccini\u00a0; sa salle de sport<\/strong> moderne et \u00e9quip\u00e9e par la marque Technogym et l’Am\u00e0re Club<\/a> (comportant l’Am\u00e0re Beach<\/em> \u2013 restauration et solarium \u2013\u00a0; l’Am\u00e0re Pool<\/em> \u2013 piscine ext\u00e9rieure et espace avec des lits balinais \u2013 et l’Am\u00e0re Lounge<\/em> \u2013 loisirs et restauration), un espace qui unit la terre et la mer<\/strong> en garantissant le plaisir <\/strong>et la d\u00e9tente<\/strong> tout au long de la journ\u00e9e.<\/p>\n

Le lieu<\/strong> qui est la cerise sur le g\u00e2teau<\/strong> de ce premier h\u00f4tel Am\u00e0re est le Belvue Rooftop Bar<\/strong>, depuis lequel les clients admirent quelques-uns des couchers de soleil les plus spectaculaires de la Costa del Sol, tandis qu’ils d\u00e9gustent des cocktails et des mix premium.<\/p>\n

\"Am\u00e0re<\/a>
Am\u00e0re Marbella Beach Hotel – Belvue Rooftop bar<\/figcaption><\/figure>\n

Au sujet de Fuerte Hoteles et d’Am\u00e0re:<\/strong><\/p>\n

Fuerte Hoteles et Am\u00e0re font partie du Groupe El Fuerte, une entreprise familiale andalouse fond\u00e9e en 1957 par Jos\u00e9 Luque Manzano. Apr\u00e8s l’ouverture cette ann\u00e9e-l\u00e0 de l’h\u00f4tel Fuerte Marbella, qui fut le premier \u00e9tablissement de Marbella et le premier h\u00f4tel de vill\u00e9giature en Espagne \u00e0 obtenir le certificat de qualit\u00e9 ISO 9002, la soci\u00e9t\u00e9 a diversifi\u00e9 ses activit\u00e9s. En plus de ses 6 h\u00f4tels de vacances 4 \u00e9toiles et de ses 2 \u00e9tablissements d’appart-h\u00f4tels \u00e0 louer, tous situ\u00e9s en Andalousie (\u00e0 Malaga, Cadix et Huelva), elle poss\u00e8de l’exploitation agricole Agrodesarrollo de S\u00e9ville\u00a0; l’entreprise We Company, qui propose des services de maintenance et des projets aux h\u00f4tels ainsi que la Fondation Fuerte, qui canalise toute l’activit\u00e9 socioculturelle du groupe.<\/p>\n

Le Groupe El Fuerte est connu pour sa strat\u00e9gie de d\u00e9veloppement durable, qui vise \u00e0 r\u00e9duire l’impact sur le milieu naturel\u00a0; \u00e0 promouvoir les traditions et les coutumes locales, surtout d’un point de vue gastronomique et socioculturel et \u00e0 r\u00e9aliser une gestion \u00e9thique et transparente.<\/p>\n

 <\/p>\n

Pour plus d’informations:<\/strong><\/p>\n\n\n\n
Fuerte Hoteles\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

T\u00e9cnica de Comunicaci\u00f3n: Paula Negro<\/p>\n

C\/ El Fuerte s\/n<\/p>\n

29602 Marbella (M\u00e1laga)<\/p>\n

Tel.: (34) 952.92.00.36<\/p>\n

E mail: tecma@grupoelfuerte.com<\/p>\n

Internet: www.fuertehoteles.com<\/p>\n

Twitter: @fuertehoteles<\/p>\n

Facebook: Hoteles Fuerte<\/td>\n

MCG Comunicaci\u00f3n<\/strong><\/p>\n

M\u00f3nica Cerd\u00e1<\/p>\n

Joan Mir\u00f3, 262, piso 14C<\/p>\n

07015 Palma de Mallorca<\/p>\n

Tel\/ Fax: 971.91.33.14<\/p>\n

M\u00f3vil: 649.87.89.87<\/p>\n

E mail: mcgcomunicacion@ono.com<\/p>\n

twitter: @mcgcomunicacion<\/p>\n

facebook: Mcg Comunicaci\u00f3n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le premier \u00e9tablissement dont la promotion va \u00eatre effectu\u00e9e sous cette nouvelle enseigne est l’ancien Fuerte Miramar, qui s’appelle d\u00e9sormais l’Am\u00e0re Beach H\u00f4tel. Marbella, le 23 novembre 2015 Le Groupe El Fuerte, propri\u00e9taire de Fuerte Hoteles, vient d’annoncer la cr\u00e9ation d’une nouvelle marque ciblant les adultes\u00a0: Am\u00e0re. Le premier h\u00f4tel de cette nouvelle marque, l’Am\u00e0re …<\/p>\n

Le Groupe El Fuerte cr\u00e9e une nouvelle marque ciblant les adultes : am\u00e0re<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":2,"featured_media":737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[103],"tags":[52,49],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salle-de-presse","tag-fuerte-hotels","tag-grupo-el-fuerte"],"acf":[],"yoast_head":"\nLe Groupe El Fuerte cr\u00e9e une nouvelle marque ciblant les adultes : am\u00e0re - Fuerte Group Hotels - Sustainability<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rsc.fuerte-group.com\/fr\/nouvelle-marque-amare\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe El Fuerte cr\u00e9e une nouvelle marque ciblant les adultes : am\u00e0re - Fuerte Group Hotels - Sustainability\" \/>\n<meta property=\"og:description\" content=\"Le premier \u00e9tablissement dont la promotion va \u00eatre effectu\u00e9e sous cette nouvelle enseigne est l’ancien Fuerte Miramar, qui s’appelle d\u00e9sormais l’Am\u00e0re Beach H\u00f4tel. Marbella, le 23 novembre 2015 Le Groupe El Fuerte, propri\u00e9taire de Fuerte Hoteles, vient d’annoncer la cr\u00e9ation d’une nouvelle marque ciblant les adultes\u00a0: Am\u00e0re. 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